> Staff and Board of Directors
Staff and Board of Directors
Staff of POPAI Australia & New Zealand
All staff and Board members of POPAI may be contacted via popai@popai.com.au
Lee McClymont (nee McAllistair)
General Manager
Ph: (02) 9281 2630
M: 0414 941 585
A leading commentator in the Australian retail
industry, POPAI GM Lee McClymont has contributed countless articles and
publications on Shopper Marketing and Insights to the FMCG industry and other
sectors. With more than 15 years' senior experience across brand, specialty
retail, agency and shopper research, Lee has consulted to major global and
national FMCG clients including Sony, Blackmores, Warner Bros, Mars, Lion,
Orica, PepsiCo, Coca Cola, and Parmalat. She also brings a wealth of blue chip
client-side experience in category, channel , brand and commercial strategy to
her role as General Manager of POPAI. Most recently, Lee spent 2.5 years
driving continuous improvement in company-owned stores for world’s #2 coatings
and paint company, Valspar.
Melissa Keown
Accounts
Ph: (02) 9938 5150
POPAI Australia & New Zealand Board of Directors
POPAI Australia & New Zealand is managed by a Board of Directors elected by member companies every two (2) years. Our current Directors are:
Janet Bailey - Chairperson
Managing Director, Shopitize Australia
Janet is a passionate business builder and leader
in the shopper marketing and brand activation space. Janet spent the last 25 years as founder and CEO of Evocatif, a
communications agency that delivered integrated
retail and shopper programs across a range of market sectors. Having sold the
business to STW, Janet took up the role as Business Director, Shopper Marketing
STW Group in 2014/15, building group wide shopper principles, capabilities and
thought leadership.
Janet now heads up
Shopitize Pty Ltd, part of a global mobile marketing business that connects
brands to shoppers online, driving them in store to purchase. Having an
association with POPAI spanning almost 20 years, Janet was a foundation member of the Shopper Marketing Industry Council
and picked up the inaugural
POPAI Innovation award. Janet has served on
the POPAI Board since 2012, most recently as Vice Chairperson, providing
strategic guidance and forging partnerships that have helped steer the
evolution of the industry association.
Zita Watkin - Company Secretary
Marketing Manager,
Active Display Group
Zita Watkin is a leader in the Australian POP
industry with over 18 years of marketing, design and manufacturing experience
and countless creative and industry awards and accolades.
As Marketing Manager at Active Display Group, one
of Australia’s largest and most diverse designers, manufacturers and
distributors of POP Display, Zita regularly travels internationally to gather
Global Insights and case studies, which she has generously shared with the
membership, at POPAI events.
Zita and her team at ADG are tireless industry
advocates and supporters of POPAI. In 2015 ADG are POPAI’s Creative and Human
Resources Partners providing all Graphic Design and HR services, as well as
Event Series Sponsorship of the 2015 PDS events, and Creative Design Services
for POPAI’s Awards Exhibition. A POPAI Board Member for the past 2 years, Zita is
key in driving the Associations’ direction, as well as bringing many hours of
‘hands on’ support to POPAI each month.
Norrelle Goldring - Vice Chairperson
Head of
Shopper Experience & Retail Performance, GfK Australia
A shopper, channel and category
specialist and shopper marketing thought leader with 20 years’ experience in
FMCG and retail across manufacturer, retailer and agency roles, Norrelle has
been key driver behind POPAI’s expansion into shopper marketing.
She has worked closely with POPAI for 6
years, including:
· Pioneering and running the
Shopper Marketing Industry Benchmark Survey since its inception in 2010
·
Chairing the POPAI Shopper Marketing Industry Council
·
Developing and running shopper marketing training on behalf of POPAI
2010-2014
·
Judging the POPAI Marketing at Retail Awards for the past 5 years
·
Current service on the POPAI Executive and Awards Steering Committees
· A frequent and longstanding speaker and sharer of shopper and industry
insights at POPAI PDS, conference and masterclass events.
Norrelle is a regular and well known
contributor to the retail industry trade press.
Richard Dumas
Head
of Shopper Marketing, Pernod Ricard Australia
Richard has almost
20 years’ experience in the liquor industry in Australia, UK and various
European markets. With a background that
includes sales, category and shopper marketing roles, he has a thorough
understanding of shopper behaviour and how best to build engaging
campaigns. A member of POPAI’s steering
committee since early 2015, Richard is deeply interested in all things
shopper-related.
What really gets
him out of bed in the morning, however, is the challenge of getting to grips
with the constantly changing dynamics of the retail channel; in particular the revolution in mobile and
digital, and coming up with new and innovative solutions to inspire shoppers to
buy.
Danny Lattouf
Managing
Director, Ideaworks
Danny
has more than fifteen years of extensive experience across retail channel,
advertising, online, account management, retail sales, merchandising, through to the management of large retail teams and
projects. Danny has worked with brands like Microsoft (Xbox, Surface,
Windows, Office, Phone), Sony Ericsson, Adidas, Dell, Meritus
Hotels, Sony Pictures, Rebel, Dick Smith, Payless Shoes and more across several
marketing disciplines. Danny has a passion for creating memorable and
impactful retail shopper and customer experiences – both in store, online and
essentially anywhere brands can be engaged and transactions can be influenced
or made.
Bryn Marriott
Head of Category and Trade Marketing, Red Bull Australia.
Bryn is Head of Category & Trade
Marketing for Red Bull Australia Pty Ltd. A highly motivated and
enthusiastic shopper marketer, category manager and commercial professional,
Bryn holds more than nine years of combined FMCG experience spanning the UK and
Australian retail landscape. He provides a variety of shopper marketing,
category management and trade marketing perspectives having worked across a
variety of categories including Beverages, Health & Beauty, Pharmaceuticals
and Confectionery. Bryn is passionate about bringing a shopper focus to
activating above-the-line campaigns through various marketing mix tools and
shopper solutions, with experience bringing some of most famous brands and
branded properties to life in-store.
Gary Parsons
Business
Development Manager, EDA Australasia Point of Sale Solutions
Gary is Business Development Manager at EDA Australasia Point of Sale
Solutions. With 17 years Retail experience and 10 years Category and National
Account Management experience with Brands in the UK it was a natural
progression to work for EDA Australasia, who develop POS and Retail Display
solutions for both Retailers and Brands, as a Business Development Manager. It
has then been a natural progression to becoming an active member of POPAI ANZ
who champion Shopper Marketing and POS both locally and through their global
network.
Simon Skidmore
Founder
& Managing Director, Onepartners
Simon is Co-founder &
Managing Partner of Onepartners, with more than 20 years
agency experience in integrated consumer, shopper and brand experience
communication. Since launching Onepartners 10 years ago the agency has
attracted some of the world’s largest FMCG companies and brands as clients, and
was recently awarded Winner Gold and Silver (consumer & shopper marketing)
at the MAA Worldwide Globes, along with Gold and two Silvers at the POPAI
Marketing at Retail Awards 2014.
Anthony Steel, Former Company Secretary
Anthony
Steel is the Managing Director of Frank Steel Displays with over 30
years of experience in the Point of Purchase & display industry.
Frank Steel Displays
is a foundation member and long-term supporter of POPAI. Former Company
Secretary and Director since 2009, Anthony continues to serve on the
Board in support of the current Company Secretary; with regard to the
governance and finances of POPAI. Anthony is
also active on the boards of community service & sporting
organisations.
Brad Whatmough
General Manager Advertising, The Good Guys
Well-travelled international retailer
with extensive experience gained at Dixons Retail (UK), Coles and The
Good Guys (Australia), and with Dell across Middle East Africa (Dubai.)
Insights driven strategies
have been the common factor in achieving success across all these
markets. I’m proud to call Australia home, and to be part of the
exciting retail industry here, as we all strive to deliver the TOTAL
RETAIL experience that Australians now expect. Finding the
right path has never been so important for our industry.