Who are POPAI
Point-of-Purchase Advertising International is the global
industry association and voice for Shopper Marketing & Marketing at
Retail.
We are composed of chapters worldwide and serve more than 1,400
member companies internationally, from brands, retailers, agencies, POP
designers, manufacturers and suppliers of digital media.
Shopper Marketing refers to the
application of shopper insights along the path to purchase, to affect
purchase behaviour in order to increase sales for both retailers and
manufacturers.”
Our objectives
are to provide and facilitate opportunities for sharing best practice,
creating connections, building industry capabilities and celebrating and
rewarding excellence within the industry.
Why become a member?
- Priority invitation to POPAI events and professional development series
- Member rates for POPAI events, award submissions and advertising and sponsorship opportunities (savings of up to 50%)
- All in-inclusive access to popai.com.au including the latest industry
research available, winners gallery and marketing intelligence
- Access to industry-leading educational courses at member prices
- Networking & knowledge sharing opportunities through conferences, keynote speakers and other events
- Contribute to the industry's future
To join POPAI Australia and New Zealand see our Join POPAI page.
The POPAI Constitutions may be found here: POPAI 2015 Constitution - FINAL.pdf