Who are POPAI

Point-of-Purchase Advertising International is the global industry association and voice for Shopper Marketing & Marketing at Retail.

We are composed of chapters worldwide and serve more than 1,400 member companies internationally, from brands, retailers, agencies, POP designers, manufacturers and suppliers of digital media.

Shopper Marketing refers to the application of shopper insights along the path to purchase, to affect purchase behaviour in order to increase sales for both retailers and manufacturers.”

Our objectives are to provide and facilitate opportunities for sharing best practice, creating connections, building industry capabilities and celebrating and rewarding excellence within the industry.


Why become a member?

  • Priority invitation to POPAI events and professional development series
  • Member rates for POPAI events, award submissions and advertising and sponsorship opportunities (savings of up to 50%)
  • All in-inclusive access to popai.com.au including the latest industry research available, winners gallery and marketing intelligence
  • Access to industry-leading educational courses at member prices
  • Networking & knowledge sharing opportunities through conferences, keynote speakers and other events
  • Contribute to the industry's future

To join POPAI Australia and New Zealand see our Join POPAI page.

The POPAI Constitutions may be found here: POPAI 2015 Constitution - FINAL.pdf


POPAI Australia & New Zealand

4/123 Midson Rd, Epping NSW 2121, Australia 

Email: popai@popai.com.au Tel: +61 (2) 9281 2630

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