> POPAI 2015 AWARDS WINNERS LISTING
POPAI 2015 AWARDS WINNERS LISTING
And the POPAI 2015 Marketing at Retail Awards go to...
The industry’s ‘best of the best’ were honoured at 2015 POPAI Marketing at Retail Awards, announced on Tuesday 8 September at Doltone House, Sydney, in an evening that celebrated excellence and innovation in a rapidly changing retail environment.
POPAI’s General Manager Lee McClymont says award entries in 2015 were the most diverse and innovative in the 15-year history of the awards.
“The retail environment is changing at breakneck speed, with the integration of new technologies and shoppers that are more sophisticated than ever. The industry is getting even more creative as a result,” Ms McClymont says.
“The breadth, scope and sheer ingenuity of the entries this year show that Australia remains a major player in the marketing at retail industry worldwide. It’s very exciting.”
And the winners are…
Winners of the Major Best in Industry POPAI Awards are:
- Tom Harris Marketing at Retail Award – for ‘Best in Show’: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
- Best Design and Innovation Pinnacle Award (taken from all Gold winners) : Active Display Group for Walt Disney Studios, Myer Disney Princess Shop in Shop
- Best Shopper Experience Pinnacle Award: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
- Best Permanent Display Pinnacle Award: Gush Creative for Sonos, Sonos Wireless Speaker Display
- Best Temporary Display Pinnacle Award: id8 Studio for Brown-Forman, Jack Daniel's Christmas Tree
- Inaugural People’s Choice Award: Voted on by the general public during the free public awards exhibition, the popular winner is Double Impact Displays with D'Fine Creative, The Body Shop Hemp campaign Window Display, for The Body Shop Australia.
- Inaugural POPAI Packing Room Award: Chosen by POPAI staff and crew from the floor of the Awards exhibition, the Packing Room Prize goes to: id8 Studio for HarperCollins, Dr Seuss & Usborne Reinvention.
2015 GOLD WINNERS
Physical store categories
- Large or Department Store (all categories) – Temporary Display: Sainsbury Displays for Ferrero, Kinder Surprise Easter Spectacular
- Large or Department Store (all categories) – Permanent Display: Active Display Group for Myer, Myer Hub Parramatta P2P
- Grocery Store (all categories) – Temporary Display: Bluestar Display with 31st Second Pty Ltd for The Wrigley Company, Extra Bubblemint Launch
- Grocery Store (all categories) – Permanent Display: The Efficiency Group for The Wrigley Company, The Beacon Evo
- Liquor – Temporary Display: id8 Studio for Brown-Forman, Jack Daniel’s Christmas Tree
- Liquor – Permanent Display: EDA Australasia for Moet Hennessy Australia Pty Ltd, House of Hennessy
- Petrol, Convenience & Route – Permanent Display: The Efficiency Group for The Wrigley Company, The Beacon
- Health & Beauty – Temporary Display: Geometry Global for Ego Pharmaceuticals, SUNSENSE "WE'RE FRYING OUT HERE"
- Consumer Electronics – Permanent Display: Gush Creative for Sonos, Sonos Wireless Speaker Display
- Specialty Retail, Lifestyle & Service Providers – Temporary Display: The Creative Shop Pty Ltd for Levi Strauss Australia, Commuter Challenge
- Specialty Retail, Lifestyle & Service Providers – Permanent Display: id8 Studio for HarperCollins, Dr Seuss & Usborne Reinvention
- Category Management: EGR Display for Sanofi, Diabetes Health Hub - DHHWindow Displays: Active Display Group for Myer, One Million Stars Windows
- Store Design: Active Display Group for Walt Disney Studios, Myer Disney Princess Shop in Shop
Shopper experience categories
2015 SILVER WINNERS
Physical store categories
- Large or Department Store (all categories) – Temporary Display: Sainsbury Displays for Ferrero, Kinder Surprise Minions Bus Spectacular
- Large or Department Store (all categories) – Permanent Display: Popcorn Displays for Newell Rubbermaid, Sharpie Loose Line Display
- Grocery Store (all categories) – Temporary Display: Bluestar Display for GSK, House Rules Woolworths Floor Display
- Grocery Store (all categories) – Permanent Display: Bluestar Display for Boundary Bend Pty Ltd, Cobram Estate Permanent Floor Display
- Liquor – Temporary Display: Bluestar Display for Diageo, Captain Morgan Ship
- Liquor – Permanent Display: id8 Studio for Brown-Forman, Jack Daniel's Innovation Station
- Petrol, Convenience & Route – Temporary Display: Geometry Global for BP Australia Pty Ltd, BP MCGRATH FOUNDATION
- Petrol, Convenience & Route – Permanent Display: COLORCORP for Parmalat, GENROD DISPLAY FRIDGE
- Health & Beauty – Temporary Display: Artel for COTY Inc, Rimmel London 60 Seconds Nail Polish Relaunch
- Health & Beauty – Permanent Display: EGR Display for Sanofi, Diabetes Health Hub - DHH
- Consumer Electronics – Temporary Display: Double Impact Displays with Pulse marketing for Lenovo Australia, Lenovo Table Topper Display
- Consumer Electronics – Permanent Display: Virtual Display Group for Samsung Electronics, Sparkling Fridge Working
- Specialty Retail, Lifestyle & Service Providers – Temporary Display: The Creative Shop Pty Ltd for Levi Strauss Australia, Virtual Change Room
- Specialty Retail, Lifestyle & Service Providers – Permanent Display: Bluestar Display for Dulux Group Limited, 'Feast on Chocolate' Freestanding Can
- Category Management: Advantage Line for Super Cheap Auto, Super Cheap Auto Roof Rack Display System
- Window Displays: Active Display Group for Uniqlo Australia, Holiday Windows VM
- Store Design: Travel Money Group, Travel Money Group Kiosk DesignShopper experience categories
Shopper experience categories
2015 BRONZE WINNERS
Physical store categories
- Large or Department Store (all categories) – Temporary Display: Bluestar Display for Mattel Pty Ltd, Mattel Big W Christmas Pallet
- Large or Department Store (all categories) – Permanent Display: Popcorn Displays for Beiersdorf Pty Ltd, Nivea Travel & Convenience Pods
- Grocery Store (all categories) – Temporary Display: Sainsbury Displays for Ferrero, Kinder Surprise Minions Bus Spectacular
- Grocery Store (all categories) – Permanent Display: Tie: Creative Instore Solutions for Ferrero, A giant surprise for grocery; and Pop Star Creative PTY LTD for Nestle, Apollo Grocery Unit
- Liquor – Temporary Display: Tie: Styleprint for The Works, Jim Beam Still House
- Liquor – Permanent Display: Creative Instore Solutions for Asahi Premium Beverages, Asahi Activation Allure
- Petrol, Convenience & Route – Temporary Display: Saltmine Design Group for Frucor Beverages Australia, V Energy Drink & Marvel Avengers In-Store Campaign
- Petrol, Convenience & Route – Permanent Display: Pop Star Creative PTY LTD for Nestle, Apollo Impulse Unit
- Health & Beauty – Temporary Display: Double Impact Displays with D'Fine Creative for The Body Shop Australia, The Body Shop Hemp campaign Window Display
- Health & Beauty – Permanent Display: Diam Display Australia for Procter & Gamble, Covergirl FMOT
- Consumer Electronics – Temporary Display: Double Impact Displays for Asus Australia, ASUS Table Topper Display
- Consumer Electronics – Permanent Display: Virtual Display Group for Samsung Electronics, FSR fridge display
- Specialty Retail, Lifestyle & Service Providers – Temporary Display: Active Display Group for Uniqlo Australia, HOLIDAY WINDOWS AND VM
- Specialty Retail, Lifestyle & Service Providers – Permanent Display: Travel Money Group, Travel Money Oz and NZ- Digital rate and content screens
- Category Management: Teys Australia for Allied Mills, The Sandwich Promotion
- Window Displays: Double Impact Displays for Sony Computers Australia, Batman Arkham Knight Window Display
Shopper experience categories
Case studies across all 24 categories, encompassing physical store, POP campaigns and shopper experience programs - including integrated campaigns and digital technologies, can be found in the 2015 Awards Gallery at www.popai.com.au
With thanks to our POPAI Awards Partners in 2015:
- Major Event Partner Bluestar Display
- Creative and Production Partner Active Display Group
- People’s Choice Category Sponsor Centrum Printing
- AFI Lounge Sponsor AFI Branding
- Associate Sponsor Glamapak
- Social Media Partner Social Media Monitors
- Digital Content Partner ShopScience
- Media Partner Retail Media
More information on the 2015 POPAI Marketing at Retail Awards may be found in the Awards section at www.popai.com.au.
POPAI is the only global, not-for-profit, industry association exclusively operating as the focal point for Marketing at Retail excellence. POPAI has 20 offices covering 45 countries and more than 1,700 members worldwide. POPAI General Manager Lee McClymont can be contacted on popai@popai.com.au or 0414 941 585.