POPAI 2016 - NEW RETAIL MARKETER OF THE YEAR AWARD ANNOUNCES $40K + IN PRIZES!
The individual named POPAI Retail Marketer of the Year
2016 will take away more than $40K in prizes, including a $12K trip for two to
Euroshop 2017 in Germany, in a major new initiative for POPAI’s benchmark
Marketing @ Retail Awards. Entries close 15 July, winner announced 15 September.
POPAI General
Manager Lee McClymont said the prestigious award program has expanded to now
reward individual thought leadership, in addition to best practice retail
marketing case studies.
“The Retail Marketer of the Year will be awarded
to an individual from a creative agency, brand manufacturer, retailer, research
/ shopper behaviour or POP company, with less than 25 years of service, who
merits recognition for thought leadership and industry achievements,” said Ms. Mclymont.
“Senior judges including major brands and retailers
will be looking for demonstrated industry leadership; such as a program
demonstrating best-practice thinking, superior understanding of industry
challenges, and positive influence in
the retail marketing and shopper experience industry. Entry is easy and online,
with responses to five questions.”
“Companies who
nominate their star performers are also rewarded with a corporate team mentoring
and talent assessment packages, worth in excess of $30K.”
MAJOR PRIZES
“Thanks to major prize sponsors F2T Travel, Real World
Marketing and Six Degrees Executive Recruitment, more than $40K in prizes will
be awarded to the individual and their nominating company.” says Ms McClymont.
Prizes include:
- $12K trip for two to Euroshop 2017 in Germany, and a side trip to Paris thanks to F2T Travel
- $12K Real World Marketing Mentoring Package for winning individual or nominating business
- $20K Six Degrees Executive Talent Assessment Process for winning individual and their company team (up to 4)
FIVE SIMPLE QUESTIONS
- Why? - Provide a 1
page resume detailing career, roles, achievements and academic background.
Max 200 words
- What? - Detail a
program you have led which has aligned retail marketing or shopper experience
to the overall business objective and delivered best practice or innovation
in market. Describe the context, the objectives you set, how you
executed and the result explaining challenges and how you overcame them. Max 200 words
- How? - What is
the biggest opportunity (or challenge) that the Shopper Marketing and retail
experience Industry faces, and how you might address this challenge?
Max 200 words
- Results? - What
impact do you personally want to have on the Shopper Marketing Industry?
120 words
- Reference? - Please provide a reference from a current employer or client /
customer.
120 words
ENTERING ONLINE IS EASY.
The Retail Marketer of the Year Award is a new award
category in the POPAI Marketing @ Retail Awards, Australia’s biggest and only
dedicated retail marketing excellence awards. Other new award categories in
2016 include the individual POPAI Hall of Lifetime Achievement Award, the
Environmental Stewardship Award.
There
are 25 total categories, across two streams; "Physical Store," and
"Shopper Experience," plus the new Individual Achievement awards and
special Pinnacle ‘Best in Class’ awards, selected from the Gold winners in each
category. A complete guide to the Awards may be found HERE
Individual
entries to the Retail Marketer of the Year Award cost POPAI Members $125 + GST
Non-Members $195 + GST. Entrants
must be available on Thursday 8 September for a round panel discussion with the
judges, should they be selected as finalist from the online entries. Entrants
must also be available to sit on a discussion panel at the POPAI International
Summit on Friday 16 September.
DATES AND DEADLINES
Friday 15 April
Entries
Open Online
Friday 15 July
Entries
Close Online
Friday 26 August Six Finalists Announced
Thursday 8 September Finalist Round Table
Thursday 15 September Winner Announced - Awards Gala, Doltone House Hyde Park
Friday 16 September Winner joins panel at POPAI Summit
The
Retail Marketer of the Year entries
are first reviewed and scored online 5-26 August by a senior panel of senior
industry representatives, and six finalists are chosen.
The public can commence
voting for finalists from 27 August, with public vote accounting for 20% of
overall winner selection. Entrants must be available on Thursday 8 September
for a round panel discussion with the judges in Sydney, should they be selected as
finalist. Entrants must also be available to sit on a discussion panel at the
POPAI International Summit on Friday 16 September, at Sydney Showground.
PRIZE AND PARTNER INFORMATION
TRAVEL
PRIZE: Trip for Two: EuroShop Retail Trade Fair March 2017 – Germany
-
thanks to F2T Travel Promotions & Incentives: f2t.com.au/
- Return economy airfares for 2 from winners
nearest Australian capital city to Dusseldorf Germany and returning from Paris
- All airline & airport taxes
- One way airport to hotel and hotel to airport
transfers in Dusseldorf and Paris
- 5 nights 4* accommodation Dusseldorf including
breakfast (in 4th March 2017 – out 9th March 2017)
- Admission for 2 to the EuroShop Retail Trade
Fair 2017 = Fair Ground Dusseldorf
- Dusseldorf Transport card for 2
- One way 1st class train from Dusseldorf to Paris
- 3 nights 4 star accommodation Paris including
breakfast for 2
- 1 day hop on hop off sightseeing pass and Seine
River Cruise for 2 Paris
- 4 course dinner for 2 with access to a VIP
window-side table at 58 Tour Eiffel Tower's
- VIP
entry for 2 including a bottle of champagne to Moulin Rouge
- VALUED at up to $12,000.00 + GST
OFFICIAL TRAVEL PARTNER: F2T
F2T is
a travel and incentives company who specialise in working alongside marketing
and advertising agencies to compliment campaigns; from concept development and
management to, importantly, fulfilment of the travel prize. Details at f2t.com.au
INDIVIDUAL
/ BUSINESS MENTORING PRIZE: REAL WORLD MARKETING
-
Thanks to Real World Marketing realworldmarketing.com.au/
Mentoring
package for either the winning individual or nominating business, including:
- 12
X 1-hour customised mentoring sessions with the Real World Marketing team
- Program
preparation, delivery and follow up
- VALUED at $12,000 + GST
MENTOR PRIZE PACKAGE PARTNER: REAL WORLD
MARKETING
Real World Marketing is a team
of experienced, best practice FMCG professionals, who are passionate about
utilising all of their knowledge and processes to help clients achieve better
results.
Their philosophy is grounded in the
need for brand manufacturers / suppliers and retailers to work together to
create mutual value that drives both growth and profitability.
- Helping brand suppliers to develop Strategies
for Growth - from understanding and providing solutions for consumers and
shoppers in meeting needs in optimal and inspiring ways across the range of pre
and in store levers.
- Assisting brand suppliers develop initiatives
that deliver growth in the marketplace – across Brand, Category, Shopper
Marketing and Customer touch point
- Building capability within business through a
combination of coaching, facilitation, live project work and process enhancement
- Details
at www.realworldmarketing.com.au
NOMINATING COMPANY
PRIZE: SIX DEGREES TALENT ASSESSMENT PROGRAM
- thanks to Six Degrees Executive sixdegreesexecutive.com.au
For the winner of the POPAI Retail Marketer of the Year
Award, Six Degrees will provide a “Talent Assessment” program for the winner
and their team.
“Talent Assessment” provides rich insights used for
developing senior talent including strengths and blind spots and this can be
used to take talent from “good to great”. Third party analysis helps an
organization understand capability, motivations, performance and whether they
have the right skills to deliver results in today’s competitive environment. An
assessment program is comprehensive and involves:
- Clear briefing to ensure Six Degrees is immersed
in the business context
- Core competency analysis and agreement on the
critical experience, knowledge and interpersonal skills
- An in person assessment where Six Degrees
explore career background, experiences, skills
- Psychometric profiling to gain a deeper
understanding of the individual that can be tailored depending on the needs and
overlayed on the competency framework
- In-depth 360˚ reference
- In depth report describing the person’s
characteristics, strengths and fit for role as well as development needs and
potential
- Feedback and coaching sessions
- The program will enable the team, and leadership to gain a
greater understanding relative to performance, and to help with individual
development plans, effective structure and succession planning.
- VALUE: up to $20,000
+ GST (package for four individuals within the team).
TEAM TALENT ASSESSMENT BUSINESS PRIZE
PARTNER: SIX DEGREES EXECUTIVE
Six Degrees Executive is Australia’s leading specialist
recruiter with a core focus in category and shopper marketing. It offers
a breadth of services including specialist recruitment, executive search and
talent consulting and work with the major FMCG organisations across Australia.
Details at http://www.sixdegreesexecutive.com.au/
OFFICIAL CATEGORY SPONSOR: ACTIVE DISPLAY GROUP
For more information about the Marketing at Retail Awards Contact POPAI
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