POPAI has announced its new General Manager, Lee McClymont (nee McAllistair), who brings more than a decade of blue chip Shopper Marketing and Insights leadership to the role.

Formerly of specialist agency ShopAbility, and with senior brand and specialty retailer experience, Lee joins the POPAI leadership team on 24 February, with outgoing General Manager Darren Pinks departing on 3 April.

POPAI Chairman Sarah Nichols, of Brown Forman says Lee’s contribution will be key to supporting the continuing evolution of POPAI as the Australian home of Shopper Marketing, and the only industry body advocating for the Marketing at Retail sector.

“Retail in 2015 is about reaching the shopper wherever they are, and delivering value as they define it. Lee brings in-depth understanding of what makes shoppers tick, and what brands, agencies, suppliers and retailers need to do about it.”

“Our membership will benefit greatly from her passion for sharing global best practice through education, awards, industry intelligence and networking.”

Lee takes over the helm from outgoing General Manager Darren Pinks, formerly of Lion. “We sincerely thank Darren for his commitment to supporting industry growth, and the strong leadership he has shown during his tenure with POPAI,” says Sarah.  

“The work of POPAI is growing and evolving, with our thought leadership in the area of Shopper Marketing and Customer Experience, as well as our core Point of Purchase offering. In 2015 we will deliver more than ever to our members and to the industry.”

“We sincerely thank our leadership team and the entire Board of Directors for their ongoing commitment to supporting industry growth.”

ABOUT  LEE McCLYMONT

As a shopper marketing and insights specialist, Lee has contributed countless articles and publications on Shopper Marketing and Insights to the FMCG industry and other sectors. She has worked agency side, brand side, and driving improved customer experience in specialty retail, bringing a holistic perspective from all sides of the desk.

Formerly of Sydney agency ShopAbility, Lee has consulted to major global and national FMCG clients including Sony, Blackmores, Warner Bros, Mars, Lion (formerly National Foods), Orica, PepsiCo, Foster’s Group, Coca Cola, and Parmalat. She also brings a wealth of blue chip client-side experience in category, channel , brand and commercial strategy to her new role as General Manager of POPAI.

Most recently, Lee has spent the past 2.5 years driving continuous improvement in company-owned stores for world’s #2 coatings and paint company, Valspar.

POPAI is the only global, not-for-profit, industry association exclusively operating as the focal point for Marketing at Retail excellence. POPAI has 20 offices covering 45 countries and more than 1,700 members worldwide. Please find details of POPAI’s Shopper Conference on 27 May here: http://www.popai.com.au/events/POPAI-ANZ-2015-Shopper-Conference-Leveraging-the-value-of-shopper-marketing.aspx

More information about POPAI may be found at www.popai.com.au.  Tel: +61 (2) 9281 2630  E: popai@popai.com.au  | Lee McClymont can be contacted on 0414 941 585.