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POPAI Awards 2013: Store Design

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Entry Title: Ksubi pop up shop in Target

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: Active-Adval

To support the launch of the Ksubi Kids for Target range. Ksubi was to be Targets first ever kids’ designer collaboration Background: The “Designers for Target” program has been operating for over 5 years. The aim of this program is to collaborate with famous designers to offer the Target customer a “designer” range of choices at affordable prices. The Ksubi brand: “playfulness and humour”; a unique and “tongue in cheek” approach to kids fashion. Creative brief: To create a pop-up shop that stood out from Target’s permanent store fixtures and support the iconic Ksubi range, drawing upon the brands signature “playful humour” aesthetic. The pop-up shop would need to display the clothing product both hanging and folded, and be cost effective considering the 6 week life planned for the campaign.

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Entry Title: Body Shop Flagship

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: D'Fine Creative

Our new store concept "Pulse, a heartbeat in the Community" is an exciting new phase for our brand and our stores. The success of the model lies in operational excellance executed by confident, knowledgeable staff.Our store are the single biggest point of contact with the brand.The new store design is to provide a unique, differentiated brand experience for The Body Shop.REVITALISE-Accelerate the revitalisation of the brand for all target audiences.RECONNECT-Encourage audiences to reconnect by providing multiple oppoertunities for engagement, especially with innovations and in unexpected categories.REDISCOVER-Provide a "WOW" that gives reason to rediscover and re-establishing The Body Shop to its rightful place as the first choice for natural, ethical beauty products.To promote, to engage and to inform Body Shop customers.

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Entry Title: Bupa Healthcare

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: e2 designed experiences

For consumers, Private Health Insurance (PHI) in Australia is seen as a mandatory expense associated with the increasing cost of family living in Australia. The competing brands and offers are generic, the packages confusing, and the rate of market entry and exit extreme. Bupa, an international health care group and Australia’s 2nd largest PHI provider, recognised an opportunity to offer the market something new and underwent a brand repositioning from health insurance provider to healthcare partner. The new promise ‘Find a Healthier You’ prompted a review of all brand touch-points including the retail network. Bupa briefed us to create a unique, branded environment setting new industry standards in order to increase sales, lift member retention and reinforce Bupa’s Health Partner position.

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Entry Title: Toni and Guy Mega Kiosk Unit

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: Ergo Asia

Secondary Entrant Company Name: UFO Displays

Mass market salonisation and trading up are the number one drivers of growth in hair care globally. The Toni & Guy hair brand mission is to bring hair and fashion together. As such we have developed a comprehensive range of super premium products across 7 pillars : Cleanse & Nourish, Prep, and 5 styling collections (Casual, Classic, Glamour, Creative and Men’s).Toni & Guy Hair Meet Wardrobe launched in Australia in April 2014, and has achieved its target of market share. The brand is the leading super premium styling brand in the market, with the aim to be the long term anchor brand in this space. One important pillar to drive Equity, Education and Trial across Toni & Guy are the permanent instore fixtures seen across every retailer. In Priceline, however, one of our key partners, we launched with a mega unit in one of the flagship stores, CBD Melbourne.

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Entry Title: KitchenAid Shop-in-Shop

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: icandy Creative

Lead with the vision of a shop-in-shop concept within Myer, objectives as follows:• More control over the merchandising of KitchenAid in store• Focus on the 2 largest flagship stores• Increase brand presence and sales• Own the premium small appliance space in Myer• KitchenAid Stand Mixers were merchandised alongside Kenwood, Breville, Sunbeam and so on. KitchenAid Food Processors sat next to Magimix and others. It was disjointed. However logical it may be, it did not enhance the customer experience and made no impact whatsoever – KitchenAid wanted to own this space

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Entry Title: Hisense – JB HI FI Shop Wall Display

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: icandy Creative

A flexible engineering solution was essential for this project as each of the 18 sites had unique height restrictions ranging from 2.5m to 4.3m. A great deal of thought went into providing a design that could be tailored to each individual store, maintaining a consistent form language without looking like a ‘one size fits all’ display. In addition this had to be achieved on a tight budget and short deadline.A premium look and feel was achieved by fabricating from MDF with a high gloss polyurethane finish. This allowed backlit elements to be incorporated seamlessly into the display creating an eye-catching solution.

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Entry Title: Ferrero Pralines "Store in a Store"

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: SAINSBURY

Secondary Entrant Company Name: FERRERO

Ferrero is a leader in the premium boxed chocolate category and certainly the most high profile. Christmas is the single largest activity of the year for Ferrero and the largest occasion in the retail trade. In a market marred by half price promotions with increasing frequency driving volume growth, it was essential for Ferrero to introduce new show-stopping gold foil POS. Ferrero leveraged a premium image and achieved executional excellence with these impactful displays in retail. The store environment was transformed into a golden magical world and conveyed an emotional connection with shoppers during Christmas.

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Entry Title: Daiso Japan Store

Entry Category: 17 - Store Design

Entry Division:

Entrant Company Name: Sumo Visual Group

Secondary Entrant Company Name: Springboard Design & Branding

Daiso wanted to position themselves within the Australian market as a brand that offered their customers great quality products at the lowest prices. They wished to create a store that reflected these corporate values and provide an easy and enjoyable shopping experience. There was also emphasis placed on differentiating themselves in the discount market. With a few stores dotted in Australia already, Daiso adopted a new concept based around ‘Everyday Life Solutions' that offer customers a huge variety of products at one low price of $2.80. Despite this low price, the quality of these items are very high and quality is what Daiso wanted to reflect within the store environment. Daiso wished to create an exciting yet easy shopping experience for the customers that would keep them coming back to enjoy the 'Daiso experience'.

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