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PDS 1: BRAND ACTIVATION NOW 2016

Wednesday, 10 February 2016 from 07:30 to 09:00

Wed February 10, 2016, 7.30-9am
Ogilvy House, 72 Christie St, St Leonards
$45 + GST Members, $90 + GST Non-Members

Hear from two of Australia's leading beverage and liquor brands. What global trends are influencing local brand activations? What does best practice look like in 2016? What are brands looking for in their quest to engage shoppers, and where do they draw inspiration from? Join Bryn Marriott of Red Bull and Richard Dumas of Pernod Ricard. Richard will present alongside Simon Tebbutt of Apollonation.

 Click HERE to book your ticket to the first installment of the Professional Development Series for 2016!

 

 

Bryn is Head of Category & Trade Marketing for Red Bull Australia Pty Ltd. A highly motivated and enthusiastic shopper marketer, category manager and commercial professional, Bryn holds more than nine years of combined FMCG experience spanning the UK and Australian retail landscape.

He provides a variety of shopper marketing, category management and trade marketing perspectives having worked across a variety of categories including Beverages, Health & Beauty, Pharmaceuticals and Confectionery.

Bryn is passionate about bringing a shopper focus to activating above-the-line campaigns through various marketing mix tools and shopper solutions, with experience bringing some of most famous brands and branded properties to life in-store.

 

 

 



 

 

Richard has almost 20 years’ experience in the liquor industry in Australia, UK and various European markets.  With a background that includes sales, category and shopper marketing roles, he has a thorough understanding of shopper behaviour and how best to build engaging campaigns.

A member of POPAI’s steering committee since early 2015, Richard is deeply interested in all things shopper-related.  What really gets him out of bed in the morning, however, is the challenge of getting to grips with the constantly changing dynamics of the retail channel;  in particular the revolution in mobile and digital, and coming up with new and innovative solutions to inspire shoppers to buy. 

 

 

 


 

Simon Tebbutt is Head of Shopper Marketing and Retail Strategy, ApolloNation ANZ & NZ.Simon Tebbutt possesses an expansive and deep-specialist experience throughout the total spectrum of the marketing industry.  From client to agency, United Kingdom to Australia, retail to financial services and FMCG, to now leading the Shopper Marketing discipline across both the agency and the Activations industry.

Simon began his career on the shop floor at Marks & Spencer then Sainsbury’s in London – a humbling and hard-earned introduction into the retail world and an experience he still draws upon to this day. His enthusiasm for the industry led to a rapid acceleration of his career where he headed up the marketing department of UK’s popular Sainsbury’s, before heading agency-side and picking up his former-employer as a client in the process!

 

 




Click here to book your ticket to the first installment of the Professional Development Series for 2016!

 


 

POPAI PDS Series is proudly supported by our Series Event Partners

 

POPAI PDS Series is proudly hosted by Series Venue Sponsor

 

All 2016 POPAI events are proudly supported by our media partners

 

All POPAI 2016 events are proudly supported by our annual partners

2016 PLATINUM, PROMOTION & PRINT PARTNER

2016 CREATIVE AND PRODUCTION PARTNER

 

DIGITAL CONTENT AND SOCIAL MEDIA PARTNERS

Location: Ogilvy House, 72 Christie Street - Sydney
GPS For Satnav:
Maximum Attendees: 180

POPAI Australia & New Zealand

4/123 Midson Rd, Epping NSW 2121, Australia 

Email: popai@popai.com.au Tel: +61 (2) 9281 2630

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