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POP IN-STORE TOURS 2016: MICROSOFT NEW STORE

Thursday, 3 March 2016 from 07:30 to 10:00

 

 

Thursday 3 March, 7.30-10am

MICROSOFT STORE, 188 Pitt St, Sydney

POPAI Members Only, 50 places max. Click HERE to book your ticket!

RETAIL INSIDE OUT    
Welcome to the new RETAIL INSIDE OUT Series of events from POPAI ANZ. We commence this series with an exceptional event at the Microsoft Flagship store in Sydney. All of our events will include a private and behind the scenes tour of stand out retailers and their environments. Tours will be accompanied by insightful presentations from industry leading local and/or international speakers.  

RETAIL INSIDE OUT MARCH
 3  -   Store Tour   
Private tour from Nick Wells, Store Leader, at the recently launched global flagship Microsoft store in Pitt Street Sydney. An inside look at the store design, layout, digital capabilities (including messaging, content and interactivity), sales strategies, staffing and management. Positioned on one of the most expensive and attractive retail strips on the planet, understanding the store, it’s learnings to date and it’s future is something you don’t want to miss.

RETAIL INSIDE OUT MARCH 3  -   Speakers 

 

Presenting: THE INTERSECTION OF CONTENT & COMMERCE  

In today’s ever-changing path to purchase, retailers need to deliver content that is both contextually relevant and crafted to trigger transactions.  With leading retailers looking at every social channel as a purchase platform, the lines between media and retail are blurring.  Hear how retailers deliver content and experiences that connect with purchase. How to enhance the physical store with digital content, how retail strategies must be delivered through search, and predict the future when wearables, and other new innovations become shoppable by tomorrow’s consumers.  

Presenting: SAME SAME, BUT DIFFERENTIATED.

A local and global perspective on the ever evolving retail landscape, the nature of keeping up with the competition, whilst going that extra mile to ensure success. Explore the widespread challenge of maintaining a relentless transactional business whilst investing the right energy and time into transformation. How to ensure that whilst we’re meeting shoppers demands today, we’re also best placed to meet and exceed their needs tomorrow. To clearly identify the balance between provenance, tradition & familiarity and innovation, risk taking & transformation. To establish and maintain true differentiation.

 

 

 

About the speakers -

GWEN MORRISON

Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase.  Gwen is charged with identifying changes in the retail landscape that impact growth opportunities for Retailers and Brands.    

The Store is a unique retail practice that serves as a knowledge hub to link WPP agencies and clients who are navigating an increasingly dynamic retail landscape.  Building on the collective knowledge across the disciplines of shopper research, analytics, shopper marketing, format development, visual merchandising and retail brand development, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting resources for WPP group companies. The Store hosts global conferences and retail workshops throughout the year.  

As technology and retail intersect, Gwen works with agencies and clients to advance opportunities with the “always on’ shopper.  Over her career she has led retail initiatives for leading brands such as Nestle, Target, The North Face, Frito-Lay, and McDonald’s to heighten brand connections as consumers are actively engaged in buying decisions.    

Morrison promotes best practice throughout the retail marketing community. She has written numerous articles for business publications including Harvard Business Review, Journal of Brand Strategy and Brand Weeks. Her views have been quoted in The Wall Street Journal, The New York Times, and Business Week. Gwen is a regular speaker at retail industry events including the National Retail Federation’s Annual Big Show. She also serves as a guest lecturer at various Universities and Business Schools including Northwestern University, University of Chicago and The Terry J. Lundgren Center for Retailing at U of A.

 

DANNY LATTOUF 

Danny has more than fifteen years of extensive experience across retail channel, advertising, online, account management, retail sales, merchandising, through  to the management of large retail teams and projects.

Danny has worked with brands like Microsoft (Xbox, Surface, Windows, Office, Phone), Sony Ericsson,  Adidas, Dell, Meritus Hotels, Sony Pictures, Rebel, Dick Smith, Payless Shoes and more across several marketing disciplines.

Danny has a passion for creating memorable and impactful retail shopper and customer experiences – both in store, online and essentially anywhere brands can be engaged and transactions can be influenced or made.  

Danny also serves on POPAI ANZ's Board of Directors. 



  
Click here to book your ticket!

The RETAIL INSIDE OUT SERIES is PROUDLY BROUGHT TO YOU BY EVENT PARTNER & POPAI CREATIVE & PRODUCTION PARTNER

POPAI IS PROUDLY SUPPORTED IN 2016 by 2016 ANNUAL PLATINUM PARTNER, PROMOTIONS & PRINT PARTNER


POPAI is PROUDLY SUPPORTED by 2016 MEDIA PARTNERS

POPAI is PROUDLY SUPPORTED BY DIGITAL CONTENT AND SOCIAL MEDIA PARTNERS

Location: Microsoft store 188 Pitt St
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Maximum Attendees: 50

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