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Telstra Discovery Centre Private Tour

Tuesday, 28 June 2016 from 07:00 to 09:00

 

 

Tuesday 28 June, 7.00am sharp - 9:00 am

Telstra Discovery Store on the corner of Bourke and Swanston Street, right next to Bourke Street Mall.

POPAI Members Only, 30 places max. $195 + GST. Click HERE to book your ticket!

RETAIL INSIDE OUT    
Welcome to the new RETAIL INSIDE OUT Series of events from POPAI ANZ. The second in this series is an exceptional event at the Telstra Discovery Centre, Melbourne. All of our events  include a private and behind the scenes tour of stand out retailers and their environments. Tours will be accompanied by insightful presentations from industry leading local and/or international speakers, including the agencies behind the store experiences.




RETAIL INSIDE OUT JUNE 28
 -   Telstra Discovery Centre Tour   
Join us on a private tour with Andrew Smith -  Director of Retail Operations at Telstra and his team  at the Melbourne Discovery Store in the CBD's Bourke Street. Melbourne Discovery is Telstra's newest flagship store that is leading the way in an amazing future retail environment. From incredible technology to local community involvement, the store really defines what Telstra is all about. Understanding the store, it’s learnings to date and it’s future is something you don’t want to miss. And a special breakfast, courtesy of Telstra, will be served! The store tour is followed by a look at best in class interactive retail experiences from Telstra and around the globe with TRO's Rebecca Rynehart. 

 

 

About the speakers -

ANDREW SMITH

Director of Retail Operations, Telstra, and his team*

Andrew commenced his Telstra career in our Retail Network after moving from the Aviation Industry as a Flight Instructor.  In the 9 years he has been with Telstra, he has held several positions in both the Retail Store Network, and Retail Operations. 

A real passion for customer and frontline focused innovation, Andrew moved into the Operations central support team and has worked in Workforce Planning, Systems and Technology, and Strategic roles before becoming the Director of Retail Operations in 2014.  As the sponsor of Telstra’s Future Customer Environment, he is dedicated to moving away from omnichannel as a strategy, instead turning it into an everyday mindset. 

Andrew and his team launched their strategy publically in October 2014 with the opening of the Sydney Discovery Store, Telstra’s flagship with innovations such as Tap&Take (allowing customers to move seamlessly from physical to digital) and the service experience design principle of ‘Never leave the customer’s side’ with human focused technology such as the tablet companion and mobile card facilities.  Melbourne Discovery Store opened on November 30th 2015.  Andrew has a Bachelor of Business (Management) and a Bachelor of Technology (Aviation).

*Andrew may also be represented by a senior leader from the Telstra Retail Operations team.

 

REBECCA RYNEHART

Managing Director, TRO Experiential

Rebecca Rynehart is an experiential marketing expert. Her career spans 17 years bringing brands worldwide to life in a live environment and she now runs the Australian arm of TRO Group. Rebecca and the team work across multiple markets with clients including Telstra, Vogue, BMW, and Google driving innovation in retail and creating moments that go far beyond the traditional transactional relationship between retail and shopper. 

Exploring retail experience trends from around the globe and the latest technologies being adopted to create them, she will also taking a look at the shop window and how this powerful real estate is often a missed opportunity.



  
Click here to book your ticket!

The RETAIL INSIDE OUT SERIES is PROUDLY BROUGHT TO YOU BY EVENT PARTNER & POPAI CREATIVE & PRODUCTION PARTNER

POPAI IS PROUDLY SUPPORTED IN 2016 by 2016 ANNUAL PLATINUM PARTNER, PROMOTIONS & PRINT PARTNER


POPAI is PROUDLY SUPPORTED by 2016 MEDIA PARTNERS

POPAI is PROUDLY SUPPORTED BY DIGITAL CONTENT AND SOCIAL MEDIA PARTNERS

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Maximum Attendees: 30

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