Marketing At Retail: Understanding, Influencing, & Winning Today's Shopper
Robert Liljenwall & Barbara Daugherty
POPAI Members $45 + gst
Non Members $95 + gst
In it's revised fourth edition, Point of Purchase Advertising
International (POPAI) has assembled thought leaders from across the
industry to share knowledge and insights around the most effective
marketing medium available today - marketing at retail. The goal of
this book is to disseminate knowledge acquire from leading academics and
practitioners in order to ensure the enhancement of competence at all
levels of the marketing at retail industry.
In this book you will find a complete overview of how marketing at
retail plays a critical role in driving sales by engaging and
influencing shoppers. In a highly readable format it explains how to
create, plan, and execute a complete marketing at retail program. When
you consider that 76 percent of all purchase decisions are made in-store
by shoppers when they enter the retail environment, you will understand
how important marketing at retail has become in the global economy.
To purchase a copy please contact the office firstname.lastname@example.org or 02 9281 2630.