2016 EXPANDED POPAI AWARDS NOW OPEN FOR ENTRIES.

POPAI’s Marketing at Retail Awards; the national benchmark for excellence in Retail Marketing and Shopper Experience, has expanded entry categories -  providing more opportunity than ever for brands, agencies, and now – individuals, to showcase their best work.

POPAI General Manager Lee McClymont says the prestigious award program continues to evolve in line with macro trends, innovation and growth in the industry.

“In 2015 we introduced People’s Choice to allow the public to engage with the program through online, mobile and social media. We introduced the ‘Shopper Experience’ stream to reflect the shift into total retail – every moment, every touchpoint, everywhere. And we removed ‘minimum run’ requirements to reward innovation and trial campaigns. And the awards ceremony highlights were delivered live to Social Media.”

“In 2016, we are introducing awards for outstanding individuals. Our new Retail Marketer of the Year, and Lifetime Achievement Awards offer recognition of the contribution of pioneering individuals and thought leaders in the industry.”

“2016 also marks an increased focus on environmental impact. This year’s program sees the introduction of an Environmental Stewardship Award, to recognise and reward programs that minimise impact and take steps towards carbon neutrality.”

2016 AWARDS CATEGORIES  

“The 2016 POPAI Marketing at Retail Awards offers a wide range of entry categories in the Physical Store stream, in line with POPAI’s long heritage at the forefront of best practice In-store Marketing,” says Ms McClymont.  

“In addition, we offer Award opportunities for our members and industry, through our Shopper Experience Stream, including categories for digital, social and mobile, direct marketing / loyalty programs, and occasion-based shopper campaigns.”  

“There is a lot of exciting work happening in the industry right now. We can’t wait to share it.”

Large or Department Store (all categories) – Temporary Display
Large or Department Store (all categories) – Permanent Display
Grocery Store (all categories) – Temporary Display
Grocery Store (all categories) – Permanent Display
Liquor – Temporary Display
Liquor – Permanent Display
Petrol, Convenience & Route – Temporary Display
Petrol, Convenience & Route – Permanent Display
Health & Beauty – Temporary Display
Health & Beauty – Permanent Display
Consumer Electronics – Temporary Display
Consumer Electronics – Permanent Display
Specialty Retail, Lifestyle & Service Providers – Temporary Display
Specialty Retail, Lifestyle & Service Providers – Permanent Display
Category Management
Window Displays
Store Design
Environmental Stewardship - new in 2016  

Ii. Shopper experience categories

Digital In-store
Mobile, Online & Social 
Experiential
Sales Promotion
Direct Marketing & Loyalty
Occasion-based Shopper Campaign
Integrated Path to Purchase Campaign  

Iii. Pinnacle and special awards*

Best Design & Innovation
Best Temporary Display
Best Permanent Display
Best Shopper Experience
Tom Harris Marketing at Retail Award
People’s Choice Award
Packing Room Award
*Pinnacle and Special Awards are selected from entries / winners of the above categories.

INDIVIDUAL ACHIEVEMENT AWARDS - NEW IN 2016
Retail Marketer of the Year
POPAI Hall of Fame Lifetime Achievement - POPAI Members Only

Please refer to the comprehensive Award Entrant Information booklet available HERE

Entries open 15 April and close 15 July. Winners will be announced at the POPAI Gala Awards Dinner on 15th September at Doltone House Hyde Park, Sydney, in the highlight industry event of the 2015 year. Entries are $595 + GST for members and $795 + GST for non members. Retail Marketer of the Year is $195 + GST, while Lifetime Achievement is FREE for members only.

AWARDS ENTRANT INFORMATION

Instructions: How to Enter Online

 

 

The 2016 POPAI Marketing @ Retail Awards, Exhibition and International Summit are proudly supported by: 

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Platinum, Print, & Promotions Partner 
& POPAI Summit International Keynote Speaker & Roundtable Sponsor

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Major Event, Creative & Production Partner

& Retail Marketer of the Year Award Sponsor

 

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Major Event Partner
& Environmental Stewardship Award Sponsor

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Event Partners

 

 

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Associate Partners

      

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Media Partners